The 2025 Cadillac CT5 was completely refreshed, demanding a campaign worthy of its bold prowess. Partner in Pursuit positions CT5 ownership as an evolving journey that celebrates the connection between driver and vehicle, and most importantly, our owners unrelenting pursuit of success.
We developed two distinct tones for each of our audiences—core vehicle owners and adrenaline-inclined V-Series owners.
EMAIL 2: DESIGN
EMAIL 3: TECHNOLOGY
EMAIL 4: PERFORMANCE
