Clients asked us to develop a finale worthy of the yearlong celebration that was the 20th anniversary of V-Series. Our answer was focused on the most important aspect of Cadillac's success—our diehard owners.
The V-Series Vault set out to collect UGC quotes and images from some of our most loyal owners. Images and quotes were then compiled and displayed on cadillac.com for the rest of the world to enjoy.
You can view the live website here:
We were grateful to receive an overwhelming number of responses, here's a quick collection of my favorites.